making the world a better place through digital marketing

ready to share your message with the world?

THE WMG METHOD

Worthy Marketing Group uses a proprietary methodology to create a comprehensive strategy that is unique to each of our clients’ brand and businesses. Flexible enough to first talk “big picture,” we are also detailed enough to design and execute the multitude of tasks required to create and maintain a seamless presence across multiple platforms.
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brand and platform development

You have a distinct voice to offer the marketplace, one that’s worthy of being heard, but you have to stand out from the ever-growing crowd of competitors vying for attention.

We help thought leaders build solid brands by deconstructing their current positioning, getting to the heart of who they are and where they want to be, then creating and implementing the strategies to get there –- via design, web development, social media strategy and engagement, and other outreach initiatives.

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web development

If you’re building a presence online, you must have a digital home to interact with your followers and customers, serving as the hub of your marketing efforts. Whether you need a simple website refresh or an extensive overhaul as a result of our rebranding, we create custom WordPress websites (no pre-made templates here!) right here, in-house.

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design (print and digital)

The overall look and feel of all that represents you and your brand really DOES communicate something to your audience –-positively, or negatively. As part of our branding process, we help ensure our clients are positioned as authentically as possible which involves ensuring beautifully designed and cohesive collateral, websites, and social media platforms so that followers and customers connect with the essence of who you are in a consistent manner.

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book launches

Let’s face it–with more than a million new books published annually, and the publishing landscape in constant flux, it can be difficult to sell a significant amount of books.

We create a plan that optimizes your website, pushes your content through viral channels, mobilizes influencers, leverages your video, and ultimately builds a fan base that will last beyond your next book. We’re not as much about book marketing as we are about author marketing: using your book as a marketing tool to further grow and elevate your larger business goals.

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email marketing

With the algorithms of your favorite social media channels constantly adjusting to the whims of the market, we recommend that you do more than social media to stay in touch with your fans. Email marketing, in a way that comes across as authentic and interesting, keeps your fans in the know of your progress and helps them serve as positive brand ambassadors for you! We’ll help you develop a consistent editorial plan, and design and build any needed templates within the email subscription platform of your choice.