don’t build a book website! 4 reasons why
In the last week alone, I've had two conversations with potential clients about their desire for a standalone book "microsite" for their upcoming book launch. To be clear -- your book does need an online "home" aside from its listing on book retailer sites like...
{speaking reels} speaker, author or both part 2 of 2
Previously, we shared some tactical ways to grow your visibility and increase your chances of booking high-visibility conferences and events. Each of those speaking opportunities can serve as a tool to reveal areas for improvement.
Think of those suggestions as overarching navigation if you want to build your brand as an author and speaker. If you haven’t read it, then check it out here.
We also want to share some of the nitty-gritty specifics that you’ll need to know after you’ve landed a few events and feel more comfortable on the stage.
when you have an event in the pipeline
{speaking reels} speaker, author, or both? part 1 of 2
Do you become a well-known speaker before you write a book? Or, do you write a book and use that as leverage to become a well-known speaker? It’s a bit of a chicken or the egg question! But, speaking and writing a book are BOTH great ways to get your worthy message...
how to take (and use) event photos
Since it has become a regular part of a pre- or post-book launch plan, clients often have questions about how they should promote their event on social media.
It’s the perfect opportunity to take pictures. You likely have a preferred platform for posting, and Instagram is the most obvious medium for images, but if you get the right shots they will work across all platforms.
applying the museum model of social strategy
keeping people coming back for more How do you keep people coming back for more of your content/product/brand? I like to compare the process to my former job of working in museum public programs (the National Museum of American History in Washington, DC and the Witte...
book club discussion guides
As another new to the scene, you want to get your message that you’ve worked so hard in crafting into the hands of as many people as possible, right? (Yes, many authors come to us wanting to reach best-seller status). Obviously, you don’t have to create a book club discussion guide to get your book in front of people, BUT it is a nice perk to have on your website. We often advise and assist clients to create a “lead generation magnet” when trying to promote their book. From pre-order incentives to a chapter download, the goal is to capture the mighty email address and “list build.” So, a book club guide is a great way to get folks to your site and give them something for free, no email required.
![[case study] creating a book cover: yes, we are judging a book by its cover(!)](https://worthymarketinggroup.com/wp-content/uploads/2018/05/pexels-photo-545062.jpeg)
[case study] creating a book cover: yes, we are judging a book by its cover(!)
I love to meander through a bookstore looking at the cover art and reading the titles. Does a person who loves to read ever NOT enjoy that? I cringe, though, when I see a book whose cover has been very poorly designed. I wonder if the author designed it themselves,...
![[case study] Soulful Simplicity book launch with Courtney Carver](https://worthymarketinggroup.com/wp-content/uploads/2018/05/soulfulsimplicity.png)
[case study] Soulful Simplicity book launch with Courtney Carver
We were thrilled to be a part of the launch of Courtney Carver’s book, Soulful Simplicity, last year. Courtney came to us with a well-established platform from years spent blogging on her site, Be More With Less. She’d also been part of Minimalism: A Documentary About...
Instagram for authors
Sure, Instagram is a hot platform. Every author, thought leader, and coach should be on Instagram, right? There can be a lot of confusion around picking the right social media platform when you’re putting together a launch plan for your new book. Here’s a secret...
building connections
New WMG team member Alexis Bierman shares her thoughts on making connections between Worthy Marketing Group authors Courtney Carver, Gretchen Rubin and Dean and Ayesha Sherzai.