Are you ready to launch your book to support your larger business goals?
But that’s ok. That’s what you signed up for because your message matters and having it in book form is something that will leave a mark on the world. It’ll be in bookstores. Libraries. It’ll win awards. People will be abuzz and excited to share about it across the web.
Sounds great! But…(you knew there was a “but”, didn’t you?)
The unfortunate truth is that the average nonfiction book in the United States sells only 250 copies.
Talk about a downer.
From a financial perspective, it doesn’t make sense when you consider the low royalty you’ll receive (which varies based on publishing method, book size, etc.), the expenses for the editing of the manuscript, the cover design, the layout of the book, and any investment you may make in marketing the book…you can see, you’re not exactly making money.
Why is it even worth all the early mornings, late nights, and weekends away from your family to write this thing?
Because your book is a business card for your larger business.
You have to write and publish your book with this in mind for any chance of making money.
I’m Jayme Johnson, Founder and CEO of Worthy Marketing Group and for 15 years I’ve worked with authors helping them do this very thing: leverage the power of a book to grow their larger business.
Through consulting, speaking, online courses, or physical products, we see the larger picture with all of our clients. We understand how launching a book can exponentially raise awareness and raise revenue for your entrepreneurial venture or established business.
I’ve worked with big-name New York Times bestselling authors you no-doubt know, as well as authors just getting started—some with literally no sizable platform, no email list, zip, zilch—to launch their books and significantly grow their businesses.
I want to help you do the same!
A few client success stories:
Gretchen Rubin, New York Times bestselling author, The Happiness Project, Happier at Home, The Four Tendencies, podcaster
“I’m grateful to Jayme Johnson of Worthy Marketing Group for her communication, connectedness, and wisdom.”
Brené Brown, New York Times bestselling author, Daring Greatly, Rising Strong
Courtney Carver, bestselling author of Soulful Simplicity, creator of Project 333.
Now, for the first time, I’m teaching the strategies I know work (and those that don’t) from over fifteen years of hands-on work with hundreds of clients, in an online 3-month program.
If your goal is to leverage your book to build a business where you generate money, influence, community, and make a positive difference in the world, I’ve got good news on a way to help achieve this vision. This 3-month program has over 20 instructional videos and exercises plus bi-weekly coaching sessions directly with me.
Here’s what YOU’LL LEARN:
>> Reviewing your current branding and positioning. What should be updated or optimized to ensure you’re putting your best foot forward?
>> Audits and Competitor Analysis – What needs to change? What are your “competitors” doing that you can learn and/or differentiate from?
>> Email lists – do you have one? (You need one!) What you need in place to grow your list with engaged, ready-to-purchase fans.
>> Social media – easy ways to generate consistent, great content for your social channels. What’s working across industries NOW on social.
>> Editorial planning – worksheets and tools to help you plan out months worth of content, FAST, to ensure you post consistently.
>> Endorsements – how to secure them. Which are worth it.
>> Social Ad Campaigns – challenges, downloadable asset, FB groups — what works best for YOUR business. What to expect.
>> PR – Podcasts, traditional outlets, how to do outreach and when to start.
>> Book tours – Best practices. How to leverage these to drive greater book sales.
>> Bonus Offers – what offers really move the needle and which don’t with screenshots of preorder campaign pages we’ve built over the years that have been wildly successful
>> The Tech – how to set this up on your website to automate the process. It’s simpler than you think!
>> Launch Team – how to leverage a group of raving fans to promote and review your book the week of release
>> Bulk Orders – How to leverage these to drive greater book sales the week of release. I’m walking you through our best practices, plus providing you a list of booksellers nationwide to contact for orders, plus inside scoop on what stores can give you for larger orders
PUBLICATION AND BEYOND
There’s so much more to do post-publication. Learn:
>> What to expect from your publisher
>> Bestseller lists – how they work
>> Best practices for ongoing promotion
>> Strategies for your next offer – an online course, etc.
>> Speaking – how to grow this part of your business with examples of good speaking reels, plus Speaking Bureau and conference lists to eliminate hours of research
Let’s not forget about the…
CALLS WITH INDUSTRY EXPERTS
Throughout the program you’ll have access to LIVE calls (these aren’t pre-recorded, folks!) with industry experts to talk about best practices and answer your questions, live!
- A call with a major literary agent — agent to several top, celebrity, New York Times bestselling authors!
- A call with one of the top book publicists in the business — regularly booking spots on national morning television and major media outlets for her clients!
- A call with a top speaking agent — who manages several top speakers you’re guaranteed to know, to learn what you need to do to book more and higher-paid speaking gigs.
Can’t make the calls live? No problem, we’ll record them and make them available on the learning platform so you can listen at your leisure.
TEMPLATES + SPREADSHEETS + LISTS, OH MY!
I’m literally opening up my kimono and handing over to you the VERY tools I use with my clients every day who pay us $45,000 to strategize and execute on their launches. I’m talking editorial calendars, social media planners, outreach lists, email templates…the WHOLE. NINE. YARDS. I genuinely want you to have EVERYTHING you need to succeed.
AND THE COMMUNITY! AND THE COACHING!!
Yes — EVEN MORE value! I believe there’s nothing better than meeting other authors and learning from one another, so every member of Book Launch + Beyond will have access to a private online community where we can meet one another, ask questions of one another, and share one another’s success stories. I’ll be active in this community to engage with you, too!
PLUS –– your tuition to Book Launch + Beyond gives you access to bi-weekly group coaching calls with me during the training. Every other week, I’ll go live within our online community to dive deeper into the content and answer your specific questions.
Monday, March 16th: Course begins with the first modules of content released. New content released each Monday morning thereafter until Monday, June 1st.
Live Coaching Calls are the following dates at noon, Eastern:
March 20th, April 3rd, April 17th, May 1st, May 15th, June 5th
**All calls will be recorded and available within the learning platform
Bonus Calls will be scheduled according to guest expert’s availability. All calls will be announced with at least one week’s notice and recorded for those that can’t attend live.
Sounds great, right?
So, what’s the investment?
3 MONTHLY PAYMENTS
14-day 100% money-back guarantee.
If you do the work, engage in the course, and still aren’t satisfied, we’ll gladly refund your money within the first 14 days of the program.
You’ve put too much effort into writing your book. Make sure you launch it to make a lasting impact on your brand and your business.
JOIN BOOK LAUNCH BUILT TO LAST TODAY
3 MONTHLY PAYMENTS
Have more Questions?
Who’s the ideal author for Book Launch + Beyond?
Nonfiction authors who are planning to launch their book sometime in 2020 or early 2021 and are looking for support and strategies around marketing. Ideally, you would also have a larger business behind your book — whether speaking, consulting, coaching, selling online courses or other products, so you can utilize the launch of the book to grow the larger brand & business.
How is the course material delivered?
Before the course begins on March 16th, you’ll be given access to an online learning platform where you’ll access the course material week-by-week for twelve weeks. We’ve intentionally built the course to not deliver all the content at once, to ensure you have time to consume and take action on what you’re learning!
Should I be at a certain “level” to benefit from the course?
I’m a fiction author, can I still benefit from the course?
Perhaps, but not nearly as much as a nonfiction author. The strategies and tactics we’ll be teaching in the course are really geared toward authors with businesses where books are just a small part of their overall business plan. For some great info for fiction authors, check out our friend Sean Platt at Sterling and Stone!
I still Have Questions...
No problem! Email Jayme Johnson directly and she’ll get right back to you! Jayme@WorthyMarketingGroup.com
14-day 100% money-back guarantee.
If you do the work, engage in the course and still aren’t satisfied. We’ll gladly refund your money within the first 14 days of the program.