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You’re an entrepreneur, coach, creative, world-shaker, maybe all of the above, longing to make an impact in the world. You’ve considered (or even already started) writing a book to share your message, your expertise, and your vision for the future. You know that writing the book is going to take a lot of research, flashes of inspiration, and long hours hunkered down with your computer to bring your voice to the page.

But that’s ok. That’s what you signed up for because your message matters and having it in book form is something that will leave a mark on the world. It’ll be in bookstores. Libraries. It’ll win awards. People will be abuzz and excited to share about it across the web.

Sounds great! But…(you knew there was a “but”, didn’t you?)

The unfortunate truth is that the average nonfiction book in the United States sells only 250 copies.

That’s pretty discouraging.

From a financial perspective, it doesn’t make sense when you consider the low royalty you’ll receive (which varies based on publishing method, book size, etc.), the expenses for the editing of the manuscript (average $4,500), the cover design (average $800), the layout of the book (average $500), and any investment you may make in marketing the book…you can see, you’re not exactly making money.

Why is it even worth all the early mornings, late nights, and weekends away from your family to write this thing?


Your book is a business card for your larger business and you have to write and publish your book with this in mind for any chance of making money.

I’m Jayme Johnson, Founder and CEO of Worthy Marketing Group and for nearly 15 years I’ve worked with authors helping them do this very thing: leverage the power of a book to grow their larger business. Through consulting, speaking, online courses, or physical products, we see the larger picture with all of our clients to understand how launching a book can exponentially raise awareness and raise revenue, for your entrepreneurial venture. I’ve worked with big-name New York Times bestselling authors you no-doubt know, as well as authors just getting started—some with literally no sizable platform, no email list, zip, zilch—to launch their books and significantly grow their businesses.

A few client success stories:



A client, early in his independent leadership consulting business, hired us to launch his book. Three months after the book’s publication, as a direct result of our efforts, a decision maker from a top fashion brand hired him for a six-figure consulting engagement.


Numerous clients with goals of growing their speaking careers, have hired us for book launches to get the book in the hands of corporations, speaking bureaus, or conferences to bundle the book with speaking engagements — increasing their speaking platforms, getting hired for multiple five-figure engagements.


Through the launch of a book, we’ve gotten books in the hands of top influential podcasters for interviews, then funneled newfound fans from these appearances into three and four-figure online programs.

“Jayme Johnson has done so much to help me spread the word about my book and blog, The Happiness Project. And working with Jayme is not only tremendously helpful, it’s a great pleasure.”

Gretchen Rubin, New York Times bestselling author, The Happiness Project, Happier at Home, The Four Tendencies, podcaster

“[I’m grateful] to Jayme Johnson of Worthy Marketing Group for her communication, connectedness, and wisdom.”

Brené Brown, New York Times bestselling author, Daring Greatly, Rising Strong 

“One of the reasons why I wanted to work with Worthy—so I would have my own team, my own support. It was the best investment I made in terms of the marketing part of the book launch.”

Courtney Carver, bestselling author of Soulful Simplicity, creator of Project 333. 

Now, for the first time, I’m teaching the strategies I know work (and those that don’t) from over a decade of hands-on work with clients, in an online six-week course.

Book Launch Built to Last

If your goal is to leverage your book to build a business where you generate money, influence, community, and make a positive difference in the world, I’ve got good news on a way to help achieve this vision. This six-week program begins October, 8th and has over 20 instructional videos and exercises plus four LIVE group coaching calls with me.

Here’s the course overview:


We start the course with our foundational WORTHY WAY methodology to align our mindset, optimize for overwhelm, and strategize for a successful way forward.


Learn the secrets to build your marketing strategy into your book to get ahead. Plus what to expect if you’re working with a traditional publisher, self-publishing tips, and how to build and work with your book marketing team.


Your platform is key to a successful book launch and the earlier you get started, the better. Learn how to maximize the medium and platforms that work for you, specific strategies for authors to build an email list, and how to construct a client journey that starts with your book and ends with high-dollar client engagements and revenue streams.



This is where we dive into the nitty-gritty of what goes into a successful launch. I’ll walk you through a solid strategy to gain endorsements to support your launch, plus how to build a network of influencers, your street-team, and a solid pre-order strategy that includes building bulk sales and book tours into your bottom line. 


For many authors and author marketing teams, pub day is the end of the line. At Worthy Marketing Group, we see pub day as the first step. We’ll talk about how to build a review strategy to support ongoing sales, leverage your launch momentum into ongoing publicity opportunities, and how to plan the next steps of your publishing and business journey.


Speaking is the next logical step for many authors and in this module, we’ll cover the necessary basics — your speaking reel, your keynote topics, and how to pull together a press kit that will show you off at your very best. Plus we’ll explore the best way to pitch to speaking bureaus and conferences for paid speaking gigs.

Course Schedule

PLUS we’ve got three awesome bonuses when you join the program:

When you join Book Launch Built to Last, you’ll have the benefit of learning from three other industry experts with live calls over the course of the program with each to ask your most burning questions directly.



Marissa Eigenbrood, Vice President, Smith Publicity

Learn what you need to know as an author to solidify top-tier media placement for your book and business.



Wendy Sherman, literary agent of many bestselling authors like Jonathan Fields, Claire Bidwell Smith, and Courtney Carver

Discover what an agent (and publisher!) looks for in an author, a manuscript, and the ins and outs of the traditional publishing business.



Soness Stevens of Your Speaking Journey. Coach of many TEDx and TED speakers.

Learn the best tips to craft your message and grow your speaking career.

Sounds great, right?

So, what’s the investment?

We’re launching Book Launch Built to Last at an inaugural price of only $497 (or two payments of $275). This price will never be this low again.

One Payment


Two Payments

$275/Two Payments

The doors for Book Launch Built to Last close on Sunday, October 7th at noon, Eastern and won’t re-open until Spring 2019.








14-day 100% money-back guarantee.

If you do the work, engage in the course and still aren’t satisfied, we’ll gladly refund your money within the first 14 days of the program.


If you’re seeing this section, there are still a select few spots available for a fast-action bonus of a free ½ hour consulting session with Jayme Johnson to answer your most burning questions and see if Book Launch Built to Last is right for you. To take advantage of one of these 100% free sessions, BOOK YOUR SPOT today.

Got questions? We’ve got answers!

Who’s the ideal author for Book Launch Built to Last?

Nonfiction authors who are planning to launch their book some time in 2019 and are looking support and strategies around marketing. Ideally, you would also have a larger business behind your book — whether speaking, consulting, coaching, selling online courses or other products, so you can utilize the launch of the book to grow the larger brand & business.

Should I be at a certain “level” to benefit from the course?

Not at all! You’ll learn strategies within the course to grow your brand, mailing list, and overall platform even if you’re starting from ground zero.

I’m a fiction author, can I still benefit from the course?

Perhaps, but not nearly as much as a nonfiction author. Sorry. The strategies and tactics we’ll be teaching in the course are really geared toward authors with businesses behind their books geared toward selling more than books.

Have Qs we haven’t addressed here? Feel free to chat with us by using the chat box in the bottom right of your screen!

You’ve put too much effort into writing your book. Make sure you launch it to make a lasting impact on your brand and your business.


One Payment


Two Payments

$275/Two Payments

The doors for Book Launch Built to Last close on Sunday, October 7th at noon, Eastern and won’t re-open until Spring 2019.

14-day 100% money-back guarantee.

If you do the work, engage in the course and still aren’t satisfied. We’ll gladly refund your money within the first 14 days of the program.

insider knowledge + our timeline download

Your free gift for subscribing to our list is the ultimate guide to book marketing timeline download, designed to help you have the best book launch possible.

You'll also be subscribed to our mailing list for monthly worthy wednesday emails with client profiles, insider tips, and more from Worthy Marketing Group. 

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