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more worthy resources:
will this book make me rich? why you need a plan beyond your publishing date
You’re an entrepreneur, coach, creative, world-shaker, maybe all of the above, longing to make an impact in the world. You’ve considered (or even already started) writing a book to share your message, your expertise, and your vision for the future. You know that...
the top five pages to include on your website
But here’s the thing. For many of our Worthy Marketing Group clients, a website is less a piece de resistance and more a necessary evil. What we mean by this is that a responsive, well-organized, well-designed website is a definite benefit for most businesses — including authors and coaches. But it’s not the end-all, be-all of marketing for many of our clients.
launching your book, product, or course the WORTHY way — how to build to last
When we engage with clients we push them through the WORTHY Way, a framework to launch your W-WORTHY (we needed two W’s!) message that is built to last.
the difference between a Facebook boost and ad campaign and what language is allowed in each type of campaign
what is the difference between a Facebook boost and a Facebook ad campaign?
The quick answer to this is ‘not much’!
Facebook’s ad platform allows business pages to pay money for traffic to specified pages, events, and external URLs. That is what an ad campaign is in essence. The difference between a boost and a campaign comes down to how you place your order for that traffic. If you have a Facebook business page, you might have noticed (or used!) the little blue ‘boost’ button that pops up under your page’s posts. Click the button, make a few decisions and press boost, and you’ve set up a Facebook ad campaign! More involved campaigns are set up using the Facebook Ad Manager and now-defunct Power Editor. (You can read our article and thoughts about the blue button here.)
email isn’t dead – nurture your fans
You may see the ads in your social feeds telling you “email is dead” or that you don’t need a big email list to sell your message. But at Worthy Marketing Group, we beg to differ with anyone advising against the strategy of growing your email list.
charging for digital downloads as a revenue-generating marketing tool
The beauty of creating and selling digital assets is that these tend to be projects that are a bit time-intensive to develop, but once launched, serve as an ongoing passive revenue stream. This means we’re talking about projects that are one-and-done — once you create them, with a few exceptions, you won’t be required to spend any more of your valuable time to make your hard work pay off. So let’s cover some of the most popular paid digital downloads.
using digital downloads to build your tribe
If you’ve been online in the last week, let alone the last three years or so, then you’ve probably also amassed your fair share of digital downloads. Sometimes known as lead magnets (freebies, giveaways, etc.), these are items that authors and other businesses create...
worthy wednesday with jayme johnson | finding your worthy message
but doesn't everyone already know that? Worthy Marketing Group Founder and CEO Jayme Johnson discusses getting over fears that your message is not unique (she shares this problem too) and how to find the best way to share your message with the world. 6:38 Jayme...
don’t build a book website! 4 reasons why
In the last week alone, I've had two conversations with potential clients about their desire for a standalone book "microsite" for their upcoming book launch. To be clear -- your book does need an online "home" aside from its listing on book retailer sites like...
{speaking reels} speaker, author or both part 2 of 2
Previously, we shared some tactical ways to grow your visibility and increase your chances of booking high-visibility conferences and events. Each of those speaking opportunities can serve as a tool to reveal areas for improvement.
Think of those suggestions as overarching navigation if you want to build your brand as an author and speaker. If you haven’t read it, then check it out here.
We also want to share some of the nitty-gritty specifics that you’ll need to know after you’ve landed a few events and feel more comfortable on the stage.
when you have an event in the pipeline
{speaking reels} speaker, author, or both? part 1 of 2
Do you become a well-known speaker before you write a book? Or, do you write a book and use that as leverage to become a well-known speaker? It’s a bit of a chicken or the egg question! But, speaking and writing a book are BOTH great ways to get your worthy message...
how to take (and use) event photos
Since it has become a regular part of a pre- or post-book launch plan, clients often have questions about how they should promote their event on social media.
It’s the perfect opportunity to take pictures. You likely have a preferred platform for posting, and Instagram is the most obvious medium for images, but if you get the right shots they will work across all platforms.