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applying the museum model of social strategy
keeping people coming back for more How do you keep people coming back for more of your content/product/brand? I like to compare the process to my former job of working in museum public programs (the National Museum of American History in Washington, DC and the Witte...
book club discussion guides
As another new to the scene, you want to get your message that you’ve worked so hard in crafting into the hands of as many people as possible, right? (Yes, many authors come to us wanting to reach best-seller status). Obviously, you don’t have to create a book club discussion guide to get your book in front of people, BUT it is a nice perk to have on your website. We often advise and assist clients to create a “lead generation magnet” when trying to promote their book. From pre-order incentives to a chapter download, the goal is to capture the mighty email address and “list build.” So, a book club guide is a great way to get folks to your site and give them something for free, no email required.
![[case study] creating a book cover: yes, we are judging a book by its cover(!)](https://worthymarketinggroup.com/wp-content/uploads/2018/05/pexels-photo-545062-400x250.jpeg)
[case study] creating a book cover: yes, we are judging a book by its cover(!)
I love to meander through a bookstore looking at the cover art and reading the titles. Does a person who loves to read ever NOT enjoy that? I cringe, though, when I see a book whose cover has been very poorly designed. I wonder if the author designed it themselves,...
![[case study] Soulful Simplicity book launch with Courtney Carver](https://worthymarketinggroup.com/wp-content/uploads/2018/05/soulfulsimplicity-400x250.png)
[case study] Soulful Simplicity book launch with Courtney Carver
We were thrilled to be a part of the launch of Courtney Carver’s book, Soulful Simplicity, last year. Courtney came to us with a well-established platform from years spent blogging on her site, Be More With Less. She’d also been part of Minimalism: A Documentary About...
Instagram for authors
Sure, Instagram is a hot platform. Every author, thought leader, and coach should be on Instagram, right? There can be a lot of confusion around picking the right social media platform when you’re putting together a launch plan for your new book. Here’s a secret...
building connections
New WMG team member Alexis Bierman shares her thoughts on making connections between Worthy Marketing Group authors Courtney Carver, Gretchen Rubin and Dean and Ayesha Sherzai.
who’s the best speaking bureau?
we hear this question a lot from our clients: "who is the best speaking bureau?" Our answer? A very unexciting - "There isn't one." What we mean by that is while there are clearly some well-known speaking bureaus that have been around for decades and represent some...
your social share team: be good. do good. share good.
Why you should create a social share document for your book launch, with stories from THE PURPOSE REVOLUTION book lanch.
step away from the boost button (unless…)
It is so tempting, it seems so easy—boost this post and great things will happen! Right? Wrong. In most cases, it is a waste of your money to use the boost post feature in Facebook. why we don't like it When we get access to client accounts and take a look at the...
connect with your fans on Facebook live
Facebook Live has taken over the newsfeed and is an effective way to reach out to existing -- and new -- audiences. It's an ideal format for impromptu shares, live Q&A sessions with your followers and informal 'out and about' videos giving a glimpse into your...
what to expect from your publisher when you’re expecting…a book
your publisher has all the bases covered for your book marketing... or perhaps not It happens a lot – I hop on a phone call with a new contact to discuss the potential of partnering with them on their upcoming book launch. It’s their first book. They have a relatively...
engage your fans with a Facebook group
Facebook groups are a fantastic way to communicate and engage folks with a common interest or goal. Although they have been around for awhile, the continue to be popular and serve our clients well. If you have the time to participate, creating a group for your...