You may see the ads in your social feeds telling you “email is dead” or that you don’t need a big email list to sell your message. But at Worthy Marketing Group, we beg to differ with anyone advising against the strategy of growing your email list.read more
The beauty of creating and selling digital assets is that these tend to be projects that are a bit time-intensive to develop, but once launched, serve as an ongoing passive revenue stream. This means we’re talking about projects that are one-and-done — once you create them, with a few exceptions, you won’t be required to spend any more of your valuable time to make your hard work pay off. So let’s cover some of the most popular paid digital downloads.read more
If you’ve been online in the last week, let alone the last three years or so, then you’ve probably also amassed your fair share of digital downloads. Sometimes known as lead magnets (freebies, giveaways, etc.), these are items that authors and other businesses create...read more
but doesn't everyone already know that? Worthy Marketing Group Founder and CEO Jayme Johnson discusses getting over fears that your message is not unique (she shares this problem too) and how to find the best way to share your message with the world. 6:38 Jayme...read more
In the last week alone, I've had two conversations with potential clients about their desire for a standalone book "microsite" for their upcoming book launch. To be clear -- your book does need an online "home" aside from its listing on book retailer sites like...read more
Previously, we shared some tactical ways to grow your visibility and increase your chances of booking high-visibility conferences and events. Each of those speaking opportunities can serve as a tool to reveal areas for improvement.
Think of those suggestions as overarching navigation if you want to build your brand as an author and speaker. If you haven’t read it, then check it out here.
We also want to share some of the nitty-gritty specifics that you’ll need to know after you’ve landed a few events and feel more comfortable on the stage.
when you have an event in the pipelineread more
Do you become a well-known speaker before you write a book? Or, do you write a book and use that as leverage to become a well-known speaker? It’s a bit of a chicken or the egg question! But, speaking and writing a book are BOTH great ways to get your worthy message...read more
Since it has become a regular part of a pre- or post-book launch plan, clients often have questions about how they should promote their event on social media.
It’s the perfect opportunity to take pictures. You likely have a preferred platform for posting, and Instagram is the most obvious medium for images, but if you get the right shots they will work across all platforms.read more
keeping people coming back for more How do you keep people coming back for more of your content/product/brand? I like to compare the process to my former job of working in museum public programs (the National Museum of American History in Washington, DC and the Witte...read more
As another new to the scene, you want to get your message that you’ve worked so hard in crafting into the hands of as many people as possible, right? (Yes, many authors come to us wanting to reach best-seller status). Obviously, you don’t have to create a book club discussion guide to get your book in front of people, BUT it is a nice perk to have on your website. We often advise and assist clients to create a “lead generation magnet” when trying to promote their book. From pre-order incentives to a chapter download, the goal is to capture the mighty email address and “list build.” So, a book club guide is a great way to get folks to your site and give them something for free, no email required.read more