What to do After You Launch Your Book: The Importance of Long-Term Nurture Campaigns
Now is the time when you want to nurture certain leads more than ever, not cut off the conversation. Just because someone didn’t buy your book during the pre-order campaign doesn’t mean they will never buy your book, which is why long-term nurture campaigns are so significant in marketing.
Writer or Marketer? The Importance of an Author Brand and Online Presence
Someone once told me that writers no longer get to just write in today’s market. No, they must be writer, editor, programmer, and marketer to bring to fruition their beautiful brainchild. All that work can be daunting, and it is understandable that the clever and...
the five best practices for blog posts
With the use of Wordpress as a regular website and hosting services like Squarespace/Weebly, websites can be easier to work with (well sometimes... see our overview here) and that may mean you're doing some of your own updates to your site, like posting blog posts. At...
using canva for client work
If you’re anything like me, you doubted Canva when it popped up a few years ago and everyone and their brother was starting to say how amazing it was. I logged in and tried it. The controls weren’t what I was used to (Adobe products), the interface seemed slow, and I...
what to share with your street team – swipe files for you to share your message
Many of you asked for a deeper dive into street teams after our first overview article. So, once you’ve got a handle on the big picture of why and how to create a street team, jump into these actionable templates we modified just for you. application form example Send...
what additional writing gigs are worth your time as an author?
If you are an author who has just spent weeks, months, or years writing a book (and perhaps you are still working a full-time job?), then you probably want to spend the least amount of time necessary to make your book the best it can be. You don’t want to waste the...
how do I get featured on a podcast? what is author outreach?
WMG has had the opportunity to work with uber-successful authors like Brene Brown, Gretchen Rubin, and AJ Jacobs to name a few. We’ve worked with them, and others, assisting in various capacities and across multiple book launches--and sometimes our clients end up on...
your photo library: why you really DO need a professional photo shoot
We can’t stress this enough. NO, the free photo you got from the photo store at the mall is not good enough. NO, the photos from your holiday card with your sister cropped out won’t work (yes, that’s really something someone asked). Let’s say it like this: a picture...
who should be on your launch team
Yet because the process of creating a book is just SO HARD, we recommend that authors create an entire “Book Launch Team” to maximize the return on their effort and investments. Did you know that most nonfiction books only sell about 250 copies in their lifetime? But of course, some of them make the New York Times best-seller list too, so how do you figure out where you fall on the spectrum? A lot of it comes down to your hustle and who you have on your team helping you spread the word.
how to get a BookBub “featured deal” (and why you’d want one!)
If you’re a big fan of your Kindle and cheap books, you probably already know all about BookBub. Just in case you’re in the dark on this excellent creation, BookBub is a daily newsletter with discounted e-books. Subscribers join the newsletter and choose which genres...