But here’s the thing. For many of our Worthy Marketing Group clients, a website is less a piece de resistance and more a necessary evil. What we mean by this is that a responsive, well-organized, well-designed website is a definite benefit for most businesses — including authors and coaches. But it’s not the end-all, be-all of marketing for many of our clients.read more
When we engage with clients we push them through the WORTHY Way, a framework to launch your W-WORTHY (we needed two W’s!) message that is built to last.read more
the difference between a Facebook boost and ad campaign and what language is allowed in each type of campaign
what is the difference between a Facebook boost and a Facebook ad campaign?
The quick answer to this is ‘not much’!
Facebook’s ad platform allows business pages to pay money for traffic to specified pages, events, and external URLs. That is what an ad campaign is in essence. The difference between a boost and a campaign comes down to how you place your order for that traffic. If you have a Facebook business page, you might have noticed (or used!) the little blue ‘boost’ button that pops up under your page’s posts. Click the button, make a few decisions and press boost, and you’ve set up a Facebook ad campaign! More involved campaigns are set up using the Facebook Ad Manager and now-defunct Power Editor. (You can read our article and thoughts about the blue button here.)read more
You may see the ads in your social feeds telling you “email is dead” or that you don’t need a big email list to sell your message. But at Worthy Marketing Group, we beg to differ with anyone advising against the strategy of growing your email list.read more
The beauty of creating and selling digital assets is that these tend to be projects that are a bit time-intensive to develop, but once launched, serve as an ongoing passive revenue stream. This means we’re talking about projects that are one-and-done — once you create them, with a few exceptions, you won’t be required to spend any more of your valuable time to make your hard work pay off. So let’s cover some of the most popular paid digital downloads.read more
If you’ve been online in the last week, let alone the last three years or so, then you’ve probably also amassed your fair share of digital downloads. Sometimes known as lead magnets (freebies, giveaways, etc.), these are items that authors and other businesses create...read more
but doesn't everyone already know that? Worthy Marketing Group Founder and CEO Jayme Johnson discusses getting over fears that your message is not unique (she shares this problem too) and how to find the best way to share your message with the world. 6:38 Jayme...read more
In the last week alone, I've had two conversations with potential clients about their desire for a standalone book "microsite" for their upcoming book launch. To be clear -- your book does need an online "home" aside from its listing on book retailer sites like...read more
Previously, we shared some tactical ways to grow your visibility and increase your chances of booking high-visibility conferences and events. Each of those speaking opportunities can serve as a tool to reveal areas for improvement.
Think of those suggestions as overarching navigation if you want to build your brand as an author and speaker. If you haven’t read it, then check it out here.
We also want to share some of the nitty-gritty specifics that you’ll need to know after you’ve landed a few events and feel more comfortable on the stage.
when you have an event in the pipelineread more
Do you become a well-known speaker before you write a book? Or, do you write a book and use that as leverage to become a well-known speaker? It’s a bit of a chicken or the egg question! But, speaking and writing a book are BOTH great ways to get your worthy message...read more