who should be on your launch team

who should be on your launch team

Yet because the process of creating a book is just SO HARD, we recommend that authors create an entire “Book Launch Team” to maximize the return on their effort and investments. Did you know that most nonfiction books only sell about 250 copies in their lifetime? But of course, some of them make the New York Times best-seller list too, so how do you figure out where you fall on the spectrum? A lot of it comes down to your hustle and who you have on your team helping you spread the word.

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what to do with extra copies of your book

what to do with extra copies of your book

As an author, you’re almost always going to end up with some extra copies of your book. And sometimes, you can end up with a lot of copies. We’ve seen scenarios where garages are filled with books in an attempt at a best-seller campaign or where authors have to buy back any unsold copies from a retailer after a certain amount of time. Or sometimes if you’re self-publishing it just makes sense to order a lot of warehouse and ship them yourself.

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