Ways to work together.

Elements of Launch Intensive

One day, one table, your whole launch. We work through the Elements of Launch together — positioning, audience, timeline, team, outreach, and the campaign itself — and turn the overwhelm into a plan with dates on it.

Best for: authors 8+ months from publication who want the architecture settled before the money goes out the door — on a publicist, a campaign, a team, or a year of their own time.

• Half day (4 hours) or full day (7 hours), virtual or in person
• Pre-session questionnaire and audit of your current platform
• Full session recording — yours to keep
• Written launch roadmap delivered within one week
• 30-minute follow-up call once you've digested the plan

Most authors leave with a plan they can hand to their team. Some decide they'd rather I stayed. Either is a good outcome.

Launch Advisory

You have a team — but knowing exactly what should happen, and when, is its own job. Advisory is where I quarterback your launch: I set the strategy, sequence the moves, direct your team and vendors, and keep the whole campaign on track from first plan through pub week. You have the people; I make sure they're building the right things in the right order.

Best for: authors with a budget and people to execute it — an in-house team, a publisher's marketing group, a chief of staff, or vendors you're already paying — who need launch strategy and a senior hand steering the whole thing.

• Elements of Launch Intensive as kickoff — or credited if you've already done one
• Working sessions every month
• Async access between sessions, answered within 48 hours
• Vendor selection and vetting — publicists, list campaigns, ad buyers, designers
• Budget allocation map: where the money goes, and in what order
• Launch timeline with owner assignments for your team
• Hands-on project management — a shared tracker that keeps every move, owner, and deadline in one place

Full Launch Management

The engagement my best-known launches run on. I architect the strategy, run the campaign, and manage the moving pieces — bringing in my trusted specialists for design, advertising, publicity, and production as your launch demands. Their work is included in your monthly fee, never billed on top. You write the book. We launch it.

Best for: authors with a significant launch ahead and no team to run it — a major publisher deal, an established platform, or a book that anchors a larger business — who want a senior partner owning the whole thing, not a vendor.

• Six months minimum, typically beginning 6–9 months before pub date
• Complete launch strategy and hands-on execution
• My hand-picked specialist bench — managed by me and included in your fee
• Weekly working sessions and a single point of contact: me
• Scope built around your book, platform, and goals

I take on very few of these at a time. If you have people who can execute, Advisory will serve you better and cost you less.