let’s change the world, together.

You want your work to make a positive impact in the world. As a thought leader, establishing and growing your online platform and building authentic relationships with an audience is paramount to the success of your business. Worthy Marketing Group is a trusted expert in authentic, honest, and fun digital marketing.

Launching a book? A digital course or membership? We partner with a select group of clients who have business goals in alignment with a positive and helpful ethos to make the world a better place, and design and implement effective strategies to achieve their goals. We believe that authenticity is key to engagement and steer clear of anything that seems remotely sleazy.

business strategy

Worthy Marketing Group harnesses strategy and marketing expertise from New York firms, digital start-ups, non-profits and more to bring your story to life. Our team helps you think through the big picture of positioning and then executes down to the details of digital assets and advertising. We make sure you position yourself apart from the crowd and that your voice is clear and easy to follow so that your fans become ambassadors for your work.

branding and design

You have a distinct voice to offer the marketplace, one that’s worthy of being heard, but you have to stand out from the ever-growing crowd of competitors vying for attention. We help thought leaders build memorable brands by deconstructing their current positioning, getting to the heart of who they are and where they want to be, and then creating and implementing the strategies to get there.

platform growth

You need an online platform and we help build it. Implementing the best practices and strategies to connect with your specific online audience, we use digital marketing to leverage you from competitors to grow your email list and social community. What social media platforms are the best fit for you? What trends make the most sense for your brand? It can be overwhelming to navigate – but we’re here to guide you every step of the way.

book and course launches

Let’s face it — with more than a million new books published annually, and more and more competitors in the online product space, it’s difficult to get noticed. We create and execute launch plans using the best marketing strategies we know work based on over 20 years of experience, to optimize your website, push your content through viral channels, and monetize your dream.

hear from our clients…

Jayme Johnson has done so much to help me spread the word about my book and blog, The Happiness Project. And working with Jayme is not only tremendously helpful, it’s a great pleasure.
Gretchen Rubin

#1 New York Times Best Selling Author

That’s really one of the reasons why I wanted to work with Worthy–so I would have my own team, my own support–because I knew that even though I had built a wonderful community and had great amazing support from other bloggers and other podcasters that I could reach out to, I wanted that extra level of help and I wasn’t sure what to expect on the publishing side. So having the publisher side and you [WMG] working together was much better in my opinion. It was really helpful–it was the best investment I made in terms of the marketing part of the book launch.
Courtney Carver

Soulful Simplicity + Project 333

“I couldn’t recommend Worthy Marketing Group more highly. They are amazing. It is clear to me that my book launch would not have been as successful – or as much fun – without them. They are extremely knowledgeable, easy to work with, prepared to go the extra mile (or ten), full of great creative ideas, ready to pass on all they know and to do for their clients whatever they can and whatever it takes… the list goes on and on. Work with them!”
Lisa Kohn

To the Moon and Back: A Childhood Under the Influence

on the WMG blog


What to do After You Launch Your Book: The Importance of Long-Term Nurture Campaigns

Now is the time when you want to nurture certain leads more than ever, not cut off the conversation. Just because someone didn’t buy your book during the pre-order campaign doesn’t mean they will never buy your book, which is why long-term nurture campaigns are so significant in marketing.

Writer or Marketer? The Importance of an Author Brand and Online Presence

Someone once told me that writers no longer get to just write in today’s market. No, they must be writer, editor, programmer, and marketer to bring to fruition their beautiful brainchild. All that work can be daunting, and it is understandable that the clever and...

the five best practices for blog posts

With the use of Wordpress as a regular website and hosting services like Squarespace/Weebly, websites can be easier to work with (well sometimes... see our overview here) and that may mean you're doing some of your own updates to your site, like posting blog posts. At...

using canva for client work

If you’re anything like me, you doubted Canva when it popped up a few years ago and everyone and their brother was starting to say how amazing it was. I logged in and tried it. The controls weren’t what I was used to (Adobe products), the interface seemed slow, and I...

what to share with your street team – swipe files for you to share your message

Many of you asked for a deeper dive into street teams after our first overview article. So, once you’ve got a handle on the big picture of why and how to create a street team, jump into these actionable templates we modified just for you. application form example Send...

what additional writing gigs are worth your time as an author?

If you are an author who has just spent weeks, months, or years writing a book (and perhaps you are still working a full-time job?), then you probably want to spend the least amount of time necessary to make your book the best it can be. You don’t want to waste the...

how do I get featured on a podcast? what is author outreach?

WMG has had the opportunity to work with uber-successful authors like Brene Brown, Gretchen Rubin, and AJ Jacobs to name a few. We’ve worked with them, and others, assisting in various capacities and across multiple book launches--and sometimes our clients end up on...

your photo library: why you really DO need a professional photo shoot

We can’t stress this enough. NO, the free photo you got from the photo store at the mall is not good enough. NO, the photos from your holiday card with your sister cropped out won’t work (yes, that’s really something someone asked). Let’s say it like this: a picture...

who should be on your launch team

Yet because the process of creating a book is just SO HARD, we recommend that authors create an entire “Book Launch Team” to maximize the return on their effort and investments. Did you know that most nonfiction books only sell about 250 copies in their lifetime? But of course, some of them make the New York Times best-seller list too, so how do you figure out where you fall on the spectrum? A lot of it comes down to your hustle and who you have on your team helping you spread the word.

how to get a BookBub “featured deal” (and why you’d want one!)

If you’re a big fan of your Kindle and cheap books, you probably already know all about BookBub. Just in case you’re in the dark on this excellent creation, BookBub is a daily newsletter with discounted e-books. Subscribers join the newsletter and choose which genres...