your message is worthy
of being heard.
we make sure that it is.

let’s change the world, together.

You want your work to make a positive impact in the world — whether you’re a personal brand, a small coaching or consulting firm, or a brick and mortar retailer, establishing and growing your online platform is paramount to the success of your business. Worthy Marketing Group is a trusted expert in authentic, honest, and fun digital marketing of all types.

Launching a book? An online coaching or educational program? Gluten-free cake mix? Whatever your product or offering, we partner with a select group of clients who have business goals in alignment with a positive and helpful ethos to make the world a better place, designing and implementing the unique strategies to get you there. We believe that authenticity is key to engagement and steer clear of anything that seems remotely sleazy. We facilitate genuine connection and engagement and believe the work is not so much about the numbers but the true impact you make on the world.

business strategy

Worthy Marketing Group harnesses strategy and marketing expertise from New York firms, digital start-ups, non-profits and more to bring your story to life. Our team helps you think through the big picture of positioning and then executes down to the details of digital assets and advertising. We make sure you position yourself apart from the crowd and that your voice is clear and easy to follow so that your fans become ambassadors for your tribe.

branding and design

You have a distinct voice to offer the marketplace, one that’s worthy of being heard, but you have to stand out from the ever-growing crowd of competitors vying for attention. We help thought-leaders, authors and small businesses build memorable brands by deconstructing their current positioning, getting to the heart of who they are and where they want to be, then creating and implementing the strategies to get there.

platform growth

You need an online platform and we help build it. Implementing the best practices and strategies to connect with your specific online audience, we use digital marketing to leverage you from competitors to grow your email list and social tribe. What social media platforms are the best fit for you? What trends make the most sense for your brand? It can be overwhelming to navigate – but we’re here to guide you every step of the way.

book and product launches

Let’s face it — with more than a million new books published annually, and more and more competitors in the online product space, it’s difficult to get noticed. We create and execute launch plans based upon the latest and best marketing strategies to optimize your website, push your content through viral channels, mobilize bloggers, and ultimately monetize your dream and build a fan base that will last beyond your next launch.

hear from our clients…

Jayme Johnson has done so much to help me spread the word about my book and blog, The Happiness Project. And working with Jayme is not only tremendously helpful, it’s a great pleasure.

Gretchen Rubin

#1 New York Times Best Selling Author

That’s really one of the reasons why I wanted to work with Worthy–so I would have my own team, my own support–because I knew that even though I had built a wonderful community and had great amazing support from other bloggers and other podcasters that I could reach out to, I wanted that extra level of help and I wasn’t sure what to expect on the publishing side. So having the publisher side and you [WMG] working together was much better in my opinion. It was really helpful–it was the best investment I made in terms of the marketing part of the book launch.

Courtney Carver

Soulful Simplicity + Project 333

on the WMG blog

using digital downloads to build your tribe

If you’ve been online in the last week, let alone the last three years or so, then you’ve probably also amassed your fair share of digital downloads. Sometimes known as lead magnets (freebies, giveaways, etc.), these are items that authors and other businesses create...

worthy wednesday with jayme johnson | finding your worthy message

but doesn't everyone already know that? Worthy Marketing Group Founder and CEO Jayme Johnson discusses getting over fears that your message is not unique (she shares this problem too) and how to find the best way to share your message with the world. 6:38 Jayme...

don’t build a book website! 4 reasons why

In the last week alone, I've had two conversations with potential clients about their desire for a standalone book "microsite" for their upcoming book launch. To be clear -- your book does need an online "home" aside from its listing on book retailer sites like...

{speaking reels} speaker, author or both part 2 of 2

Previously, we shared some tactical ways to grow your visibility and increase your chances of booking high-visibility conferences and events. Each of those speaking opportunities can serve as a tool to reveal areas for improvement.

Think of those suggestions as overarching navigation if you want to build your brand as an author and speaker. If you haven’t read it, then check it out here.

We also want to share some of the nitty-gritty specifics that you’ll need to know after you’ve landed a few events and feel more comfortable on the stage.

when you have an event in the pipeline

{speaking reels} speaker, author, or both? part 1 of 2

Do you become a well-known speaker before you write a book? Or, do you write a book and use that as leverage to become a well-known speaker? It’s a bit of a chicken or the egg question! But, speaking and writing a book are BOTH great ways to get your worthy message...

how to take (and use) event photos

Since it has become a regular part of a pre- or post-book launch plan, clients often have questions about how they should promote their event on social media.

It’s the perfect opportunity to take pictures. You likely have a preferred platform for posting, and Instagram is the most obvious medium for images, but if you get the right shots they will work across all platforms.  

applying the museum model of social strategy

keeping people coming back for more How do you keep people coming back for more of your content/product/brand? I like to compare the process to my former job of working in museum public programs (the National Museum of American History in Washington, DC and the Witte...

book club discussion guides

As another new to the scene, you want to get your message that you’ve worked so hard in crafting into the hands of as many people as possible, right? (Yes, many authors come to us wanting to reach best-seller status). Obviously, you don’t have to create a book club discussion guide to get your book in front of people, BUT it is a nice perk to have on your website. We often advise and assist clients to create a “lead generation magnet” when trying to promote their book. From pre-order incentives to a chapter download, the goal is to capture the mighty email address and “list build.” So, a book club guide is a great way to get folks to your site and give them something for free, no email required. 

judging a book by its cover

I love to meander through a bookstore looking at the cover art and reading the titles. Does a person who loves to read ever NOT enjoy that? I cringe, though, when I see a book whose cover has been very poorly designed. I wonder if the author designed it themselves,...

case study: Soulful Simplicity book launch with Courtney Carver

We were thrilled to be a part of the launch of Courtney Carver’s book, Soulful Simplicity, last year. Courtney came to us with a well-established platform from years spent blogging on her site, Be More With Less. She’d also been part of Minimalism: A Documentary About...

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