your message is worthy of being heard -- we make sure that it is.

let’s change the world, together.

You want your work to make a positive impact in the world — whether you’re a personal brand, a small coaching or consulting firm, or a brick and mortar retailer, establishing and growing your online platform is paramount to the success of your business. Worthy Marketing Group is a trusted expert in authentic, honest, and fun digital marketing of all types.

Launching a book? An online coaching or educational program? Gluten-free cake mix? Whatever your product or offering, we partner with a select group of clients who have business goals in alignment with a positive and helpful ethos to make the world a better place, designing and implementing the unique strategies to get you there. We believe that authenticity is key to engagement and steer clear of anything that seems remotely sleazy. We facilitate genuine connection and engagement and believe the work is not so much about the numbers but the true impact you make on the world.

business strategy

Worthy Marketing Group harnesses strategy and marketing expertise from New York firms, digital start-ups, non-profits and more to bring your story to life. Our team helps you think through the big picture of positioning and then executes down to the details of digital assets and advertising. We make sure you position yourself apart from the crowd and that your voice is clear and easy to follow so that your fans become ambassadors for your tribe.

branding and design

You have a distinct voice to offer the marketplace, one that’s worthy of being heard, but you have to stand out from the ever-growing crowd of competitors vying for attention. We help thought-leaders, authors and small businesses build memorable brands by deconstructing their current positioning, getting to the heart of who they are and where they want to be, then creating and implementing the strategies to get there.

platform growth

You need an online platform and we help build it. Implementing the best practices and strategies to connect with your specific online audience, we use digital marketing to leverage you from competitors to grow your email list and social tribe. What social media platforms are the best fit for you? What trends make the most sense for your brand? It can be overwhelming to navigate – but we’re here to guide you every step of the way.

book and product launches

Let’s face it — with more than a million new books published annually, and more and more competitors in the online product space, it’s difficult to get noticed. We create and execute launch plans based upon the latest and best marketing strategies to optimize your website, push your content through viral channels, mobilize bloggers, and ultimately monetize your dream and build a fan base that will last beyond your next launch.

hear from our clients…

Jayme Johnson has done so much to help me spread the word about my book and blog, The Happiness Project. And working with Jayme is not only tremendously helpful, it’s a great pleasure.

Gretchen Rubin

#1 New York Times Best Selling Author

That’s really one of the reasons why I wanted to work with Worthy–so I would have my own team, my own support–because I knew that even though I had built a wonderful community and had great amazing support from other bloggers and other podcasters that I could reach out to, I wanted that extra level of help and I wasn’t sure what to expect on the publishing side. So having the publisher side and you [WMG] working together was much better in my opinion. It was really helpful–it was the best investment I made in terms of the marketing part of the book launch.

Courtney Carver

Soulful Simplicity + Project 333

on the WMG blog

 

how to get a BookBub “featured deal” (and why you’d want one!)

If you’re a big fan of your Kindle and cheap books, you probably already know all about BookBub. Just in case you’re in the dark on this excellent creation, BookBub is a daily newsletter with discounted e-books. Subscribers join the newsletter and choose which genres...

what to do with extra copies of your book

As an author, you’re almost always going to end up with some extra copies of your book. And sometimes, you can end up with a lot of copies. We’ve seen scenarios where garages are filled with books in an attempt at a best-seller campaign or where authors have to buy back any unsold copies from a retailer after a certain amount of time. Or sometimes if you’re self-publishing it just makes sense to order a lot of warehouse and ship them yourself.

what’s a street team? and how do I set one up?

As you’re getting ready to launch your product/book/store/shop/baby, you know that you have some connections who have said “let me know how I can help.” Or you know you have done some similar promotions for colleagues in the past and now it’s your turn to ask them to...

will this book make me rich? why you need a plan beyond your publishing date

You’re an entrepreneur, coach, creative, world-shaker, maybe all of the above, longing to make an impact in the world. You’ve considered (or even already started) writing a book to share your message, your expertise, and your vision for the future. You know that...

the top five pages to include on your website

But here’s the thing. For many of our Worthy Marketing Group clients, a website is less a piece de resistance and more a necessary evil. What we mean by this is that a responsive, well-organized, well-designed website is a definite benefit for most businesses — including authors and coaches. But it’s not the end-all, be-all of marketing for many of our clients.

launching your book, product, or course the WORTHY way — how to build to last

When we engage with clients we push them through the WORTHY Way, a framework to launch your W-WORTHY (we needed two W’s!)  message that is built to last.

the difference between a Facebook boost and ad campaign and what language is allowed in each type of campaign

what is the difference between a Facebook boost and a Facebook ad campaign?
The quick answer to this is ‘not much’!

Facebook’s ad platform allows business pages to pay money for traffic to specified pages, events, and external URLs. That is what an ad campaign is in essence. The difference between a boost and a campaign comes down to how you place your order for that traffic. If you have a Facebook business page, you might have noticed (or used!) the little blue ‘boost’ button that pops up under your page’s posts. Click the button, make a few decisions and press boost, and you’ve set up a Facebook ad campaign! More involved campaigns are set up using the Facebook Ad Manager and now-defunct Power Editor. (You can read our article and thoughts about the blue button here.)

email isn’t dead – nurture your fans

You may see the ads in your social feeds telling you “email is dead” or that you don’t need a big email list to sell your message. But at Worthy Marketing Group, we beg to differ with anyone advising against the strategy of growing your email list.

charging for digital downloads as a revenue-generating marketing tool

The beauty of creating and selling digital assets is that these tend to be projects that are a bit time-intensive to develop, but once launched, serve as an ongoing passive revenue stream. This means we’re talking about projects that are one-and-done — once you create them, with a few exceptions, you won’t be required to spend any more of your valuable time to make your hard work pay off. So let’s cover some of the most popular paid digital downloads.

using digital downloads to build your tribe

If you’ve been online in the last week, let alone the last three years or so, then you’ve probably also amassed your fair share of digital downloads. Sometimes known as lead magnets (freebies, giveaways, etc.), these are items that authors and other businesses create...

insider knowledge + our timeline download

Your free gift for subscribing to our list is the ultimate guide to book marketing timeline download, designed to help you have the best book launch possible.

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