the difference between a Facebook boost and ad campaign and what language is allowed in each type of campaign

the difference between a Facebook boost and ad campaign and what language is allowed in each type of campaign

what is the difference between a Facebook boost and a Facebook ad campaign?
The quick answer to this is ‘not much’!

Facebook’s ad platform allows business pages to pay money for traffic to specified pages, events, and external URLs. That is what an ad campaign is in essence. The difference between a boost and a campaign comes down to how you place your order for that traffic. If you have a Facebook business page, you might have noticed (or used!) the little blue ‘boost’ button that pops up under your page’s posts. Click the button, make a few decisions and press boost, and you’ve set up a Facebook ad campaign! More involved campaigns are set up using the Facebook Ad Manager and now-defunct Power Editor. (You can read our article and thoughts about the blue button here.)

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charging for digital downloads as a revenue-generating marketing tool

charging for digital downloads as a revenue-generating marketing tool

The beauty of creating and selling digital assets is that these tend to be projects that are a bit time-intensive to develop, but once launched, serve as an ongoing passive revenue stream. This means we’re talking about projects that are one-and-done — once you create them, with a few exceptions, you won’t be required to spend any more of your valuable time to make your hard work pay off. So let’s cover some of the most popular paid digital downloads.

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{speaking reels} speaker, author or both part 2 of 2

{speaking reels} speaker, author or both part 2 of 2

Previously, we shared some tactical ways to grow your visibility and increase your chances of booking high-visibility conferences and events. Each of those speaking opportunities can serve as a tool to reveal areas for improvement.

Think of those suggestions as overarching navigation if you want to build your brand as an author and speaker. If you haven’t read it, then check it out here.

We also want to share some of the nitty-gritty specifics that you’ll need to know after you’ve landed a few events and feel more comfortable on the stage.

when you have an event in the pipeline

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how to take (and use) event photos

how to take (and use) event photos

Since it has become a regular part of a pre- or post-book launch plan, clients often have questions about how they should promote their event on social media.

It’s the perfect opportunity to take pictures. You likely have a preferred platform for posting, and Instagram is the most obvious medium for images, but if you get the right shots they will work across all platforms.  

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