You’re an entrepreneur, coach, creative, world-shaker, maybe all of the above, longing to make an impact in the world. You’ve considered (or even already started) writing a book to share your message, your expertise, and your vision for the future. You know that writing the book is going to take a lot of research, flashes of inspiration, and long hours hunkered down with your computer to bring your voice to the page.
But that’s ok. That’s what you signed up for because your message matters and having it in book form is something that will leave a mark on the world. It’ll be in bookstores. Libraries. It’ll win awards. People will be abuzz and excited to share about it across the web.
Sounds great, because this book is going to make you rich, right?
[enter sad trombone noises]
The unfortunate truth is that the average nonfiction book in the United States sells only 250 copies.
That’s pretty discouraging.
And what does it take to “make” that book, beyond your aforementioned blood, sweat, and tears?
From a financial perspective, let’s do some quick math:
250 copies x $15 book = $3,750
If you self-publish (highest royalty), you’ll net about $2,625. (70%)
That doesn’t take into consideration the expenses for the editing of the manuscript (average $4,500), the cover design (average $800), the layout of the book (average $500), and any investment you may make in marketing the book…you can see, you’re not exactly making money.
Why is it even worth all the early mornings, late nights, and weekends away from your family to write this thing??
don’t stop because you may not immediately make money.
Your book is a business card for your larger business and you have to write and publish your book with this in mind for any chance of making money.
I’m Jayme Johnson, Founder and CEO of Worthy Marketing Group and for nearly 15 years I’ve worked with authors helping them do this very thing: leverage the power of a book to grow their larger business. Through consulting, speaking, online courses, or physical products, we see the larger picture with all of our clients to understand how launching a book can exponentially raise awareness and raise revenue, for your entrepreneurial venture.
what else can I do?
A client, early in his independent leadership consulting business, hired us to launch his book. Three months after the book’s publication, as a direct result of our efforts, a decision maker from a top fashion brand hired him for a six-figure consulting engagement.
Numerous clients with goals of growing their speaking careers, have hired us for book launches to get the book in the hands of corporations, speaking bureaus, or conferences to bundle the book with speaking engagements — increasing their speaking platforms, getting hired for multiple five-figure engagements.
Through the launch of a book, we’ve gotten books in the hands of top, influential podcasters for interviews, then funneled newfound fans from these appearances into three and four-figure online programs.
Now, for the first time, I’m teaching the strategies I know work (and those that don’t) from over a decade of hands-on work with clients, in an online six-week course.
book launch built to last
If your goal is to leverage your book to build a business where you generate money, influence, community, and make a positive difference in the world, I’ve got good news on a way to help achieve this vision. We’ve created a new course called Book Launch Built to last.
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