by jayme johnson | Jul 24, 2018 | book and product launches, case studies, how to, Uncategorized
We recently shared some ideas on how to create and offer free downloads to build your tribe. If you’re looking for a way to make your worthy message work a little harder for you, read on to learn more about how authors can create and sell downloadable digital assets...
by jayme johnson | Jul 18, 2018 | book and product launches, case studies, how to, our clients
If you’ve been online in the last week, let alone the last three years or so, then you’ve probably also amassed your fair share of digital downloads. Sometimes known as lead magnets (freebies, giveaways, etc.), these are items that authors and other businesses create...
by jayme johnson | Jun 27, 2018 | book and product launches, how to
In the last week alone, I’ve had two conversations with potential clients about their desire for a standalone book “microsite” for their upcoming book launch. To be clear — your book does need an online “home” aside from its listing...
by jayme johnson | May 15, 2018 | book and product launches, case studies, how to, our clients
Have you ever been in a book group? I had an informal one with some friends when I was in grad school — this served as an opportunity for us to read a non-academic book once a month. Later, when I lived overseas in Japan for two years, I found a book club that...
by leslie brogdon | May 9, 2018 | book and product launches, case studies, our clients
I love to meander through a bookstore looking at the cover art and reading the titles. Does a person who loves to read ever NOT enjoy that? I cringe, though, when I see a book whose cover has been very poorly designed. I wonder if the author designed it themselves,...
by jayme johnson | Apr 11, 2018 | book and product launches
I’m a new hire at WMG. In the past I worked for two authors for long stretches of time so I wasn’t always getting to see a wider slice of the books I should be reading! When I joined WMG that changed as I became part of a larger team. First I read The Alzheimer’s...