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Writer or Marketer? The Importance of an Author Brand and Online Presence

Writer or Marketer? The Importance of an Author Brand and Online Presence

by Sam Rotunno | Aug 28, 2019 | brand building

Someone once told me that writers no longer get to just write in today’s market. No, they must be writer, editor, programmer, and marketer to bring to fruition their beautiful brainchild. All that work can be daunting, and it is understandable that the clever and...
the five best practices for blog posts

the five best practices for blog posts

by jayme johnson | Feb 12, 2019 | brand building, how to, social media

With the use of WordPress as a regular website and hosting services like Squarespace/Weebly, websites can be easier to work with (well sometimes… see our overview here) and that may mean you’re doing some of your own updates to your site, like posting blog...
what additional writing gigs are worth your time as an author?

what additional writing gigs are worth your time as an author?

by leslie brogdon | Nov 27, 2018 | book and product launches, brand building, social media

If you are an author who has just spent weeks, months, or years writing a book (and perhaps you are still working a full-time job?), then you probably want to spend the least amount of time necessary to make your book the best it can be. You don’t want to waste the...
how do I get featured on a podcast? what is author outreach?

how do I get featured on a podcast? what is author outreach?

by leslie brogdon | Nov 14, 2018 | book and product launches, brand building, how to, our clients

WMG has had the opportunity to work with uber-successful authors like Brene Brown, Gretchen Rubin, and AJ Jacobs to name a few. We’ve worked with them, and others, assisting in various capacities and across multiple book launches–and sometimes our clients end up...
your photo library: why you really DO need a professional photo shoot

your photo library: why you really DO need a professional photo shoot

by jayme johnson | Nov 6, 2018 | book and product launches, brand building, how to, our clients, social media

We can’t stress this enough. NO, the free photo you got from the photo store at the mall is not good enough. NO, the photos from your holiday card with your sister cropped out won’t work (yes, that’s really something someone asked). Let’s say it like this: a picture...
will this book make me rich? why you need a plan beyond your publishing date

will this book make me rich? why you need a plan beyond your publishing date

by jayme johnson | Sep 25, 2018 | book and product launches, brand building, how to

You’re an entrepreneur, coach, creative, world-shaker, maybe all of the above, longing to make an impact in the world. You’ve considered (or even already started) writing a book to share your message, your expertise, and your vision for the future. You know that...
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