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charging for digital downloads as a revenue-generating marketing tool

charging for digital downloads as a revenue-generating marketing tool

by jayme johnson | Jul 24, 2018 | book and product launches, case studies, how to, Uncategorized

We recently shared some ideas on how to create and offer free downloads to build your tribe. If you’re looking for a way to make your worthy message work a little harder for you, read on to learn more about how authors can create and sell downloadable digital assets...
using digital downloads to build your tribe

using digital downloads to build your tribe

by jayme johnson | Jul 18, 2018 | book and product launches, case studies, how to, our clients

If you’ve been online in the last week, let alone the last three years or so, then you’ve probably also amassed your fair share of digital downloads. Sometimes known as lead magnets (freebies, giveaways, etc.), these are items that authors and other businesses create...
book club discussion guides

book club discussion guides

by jayme johnson | May 15, 2018 | book and product launches, case studies, how to, our clients

Have you ever been in a book group? I had an informal one with some friends when I was in grad school — this served as an opportunity for us to read a non-academic book once a month. Later, when I lived overseas in Japan for two years, I found a book club that...
[case study] creating a book cover: yes, we are judging a book by its cover(!)

[case study] creating a book cover: yes, we are judging a book by its cover(!)

by leslie brogdon | May 9, 2018 | book and product launches, case studies, our clients

I love to meander through a bookstore looking at the cover art and reading the titles. Does a person who loves to read ever NOT enjoy that? I cringe, though, when I see a book whose cover has been very poorly designed. I wonder if the author designed it themselves,...
[case study] Soulful Simplicity book launch with Courtney Carver

[case study] Soulful Simplicity book launch with Courtney Carver

by jayme johnson | May 2, 2018 | case studies, our clients

We were thrilled to be a part of the launch of Courtney Carver’s book, Soulful Simplicity, last year. Courtney came to us with a well-established platform from years spent blogging on her site, Be More With Less. She’d also been part of Minimalism: A Documentary About...
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