by alexis bierman | Feb 6, 2019 | our clients, social media, Uncategorized
If you’re anything like me, you doubted Canva when it popped up a few years ago and everyone and their brother was starting to say how amazing it was. I logged in and tried it. The controls weren’t what I was used to (Adobe products), the interface seemed slow, and I...
by leslie brogdon | Nov 14, 2018 | book and product launches, brand building, how to, our clients
WMG has had the opportunity to work with uber-successful authors like Brene Brown, Gretchen Rubin, and AJ Jacobs to name a few. We’ve worked with them, and others, assisting in various capacities and across multiple book launches–and sometimes our clients end up...
by alexis bierman | Nov 6, 2018 | book and product launches, brand building, how to, our clients, social media
We can’t stress this enough. NO, the free photo you got from the photo store at the mall is not good enough. NO, the photos from your holiday card with your sister cropped out won’t work (yes, that’s really something someone asked). Let’s say it like this: a picture...
by alexis bierman | Jul 18, 2018 | book and product launches, case studies, how to, our clients
If you’ve been online in the last week, let alone the last three years or so, then you’ve probably also amassed your fair share of digital downloads. Sometimes known as lead magnets (freebies, giveaways, etc.), these are items that authors and other businesses create...
by alexis bierman | May 15, 2018 | book and product launches, case studies, how to, our clients
Have you ever been in a book group? I had an informal one with some friends when I was in grad school — this served as an opportunity for us to read a non-academic book once a month. Later, when I lived overseas in Japan for two years, I found a book club that...
![[case study] creating a book cover: yes, we are judging a book by its cover(!)](https://i0.wp.com/worthymarketinggroup.com/wp-content/uploads/2018/05/pexels-photo-545062.jpeg?resize=525%2C350&ssl=1)
by leslie brogdon | May 9, 2018 | book and product launches, case studies, our clients
I love to meander through a bookstore looking at the cover art and reading the titles. Does a person who loves to read ever NOT enjoy that? I cringe, though, when I see a book whose cover has been very poorly designed. I wonder if the author designed it themselves,...
