thanks for your interest–here’s to sharing your worthy message!
download the ultimate guide to book marketing timeline and book launch roadmap
Create a copy in Google Drive to edit.
more worthy resources:
the difference between a Facebook boost and ad campaign and what language is allowed in each type of campaign
what is the difference between a Facebook boost and a Facebook ad campaign?
The quick answer to this is ‘not much’!
Facebook’s ad platform allows business pages to pay money for traffic to specified pages, events, and external URLs. That is what an ad campaign is in essence. The difference between a boost and a campaign comes down to how you place your order for that traffic. If you have a Facebook business page, you might have noticed (or used!) the little blue ‘boost’ button that pops up under your page’s posts. Click the button, make a few decisions and press boost, and you’ve set up a Facebook ad campaign! More involved campaigns are set up using the Facebook Ad Manager and now-defunct Power Editor. (You can read our article and thoughts about the blue button here.)
email isn’t dead – nurture your fans
You may see the ads in your social feeds telling you “email is dead” or that you don’t need a big email list to sell your message. But at Worthy Marketing Group, we beg to differ with anyone advising against the strategy of growing your email list.
charging for digital downloads as a revenue-generating marketing tool
The beauty of creating and selling digital assets is that these tend to be projects that are a bit time-intensive to develop, but once launched, serve as an ongoing passive revenue stream. This means we’re talking about projects that are one-and-done — once you create them, with a few exceptions, you won’t be required to spend any more of your valuable time to make your hard work pay off. So let’s cover some of the most popular paid digital downloads.