How do I get featured on a podcast? What is author outreach?

We've had the opportunity to work with some of the most successful nonfiction authors working today — Brené Brown, Gretchen Rubin, and A.J. Jacobs among them. Across multiple launches we've helped clients land on Reese Witherspoon's and Oprah's book club lists, and even seen a book inspire a television series.

So it's no surprise that every client wants those opportunities when we include influencer outreach in a launch. But here's the important distinction: our firm specializes in non-traditional media, and that's where we get the most results.

Traditional vs. non-traditional media

Let's be clear — we will work hard to make your launch a success and your book the best it can be. We help you build a funnel that leads to future book deals, passive-income launches, and a genuinely engaged following. But there's a difference between the two kinds of media, and we want to be upfront about where we shine.

Traditional outlets are news stations, radio, print, and some online magazines that accept a pitch (with an angle) from a publicity firm. Plenty of firms have long-standing relationships with producers and reporters — that's their focus, not ours.

Non-traditional outlets are bloggers and podcasters — online influencers who offer guest columns, newsletter mentions, interviews, podcasts, and articles timed to hit inside your book's release window. That's our specialty.

Occasionally we secure an opportunity through a service like HARO (Help a Reporter Out), and now and then social work opens an unexpected door — but those are exceptions. A good rule of thumb: if an outlet is an individual blogger or podcaster (versus a big multi-contributor forum), it's non-traditional. There are multi-contributor outlets that take guest posts where we've had a lot of success too, so it's not entirely cut and dry.

Why non-traditional outreach works

Recommendations drive sales. If we reach out to 100 online influencers and land roughly 20% of them, hundreds of thousands of blog readers and podcast listeners are hearing a recommendation for your book — the week it releases. Those are the kinds of numbers that make a launch.

We also tailor the outreach to your worthy message. We don't pitch a business blogger if your book is about parenting. We scour the web for blogs and podcasts that are genuinely relevant, and pitch both new outlets and ones we've built relationships with over a decade of this work. We customize your list, encourage you to engage with those influencers on social, and pitch them based on what you can offer their audience.

We want your worthy message heard — and we'll put it in front of the people who can drive real sales.